Retirement Villages Australia
Retirement Villages Australia

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RVA NEWS MONITOR No.31 - June 9, 2009


Welcome to the RVA News Monitor.

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RVA Web Page members’ area and blog

The new RVA members’ area and blog are live and ready to go. The members’ area features content exclusively for RVA members’ including; conference and seminar notes and accreditation documents.

To participate and or view, you will need to register: Register here

The RVA Blog is a space where members can discuss current issues surrounding the retirement village industry. We hope that you take part by sharing your opinions, ideas and information.

Visit the Blog here:

 

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NSW Tribunal decides on allocation of costs between villages

by Arthur Koumoukelis

Do you have an opinion on this or a question?

Discuss it here.

With the continued growth and consolidation of the retirement village industry, it is inevitable that more and more operators will operate across state boundaries and multiple facilities.  They will as a result, continue to incur costs that relate to the establishment of the portfolio but at the same time generate benefits for residents through economies of scale, branding, security and choice.

At the same time, residents have been concerned to ensure that only costs relating to their village may be passed on to them.

These costs are typically in the nature of administration costs or imposts such as payroll tax.  Both affect for profit and not for profit operators. 

These matters have given rise to much discussion between operators and residents particularly as reviews of the legislation have occurred as has been the case in New South Wales.

Most relevantly, up until now, there have been conflicting decisions in Queensland and New South Wales as to an operator’s entitlement to recover the impost of payroll tax from residents as part of the general services in their maintenance charges.  Queensland cases say you can, New South Wales decision said you could not.

Both operators and residents have been waiting for clarification as to operation of the relevant Retirement Villages Act to explain the position and provide guidance.

On 21 May 2009, the New South Wales Consumer, Trader & Tenancy Tribunal handed down its decision in the matter of Australian Retirement Homes (No 2) Pty Ltd v Minkara Retirement Villages Resident Committee RV 08/41351 which has provided clarity for all parties as to the principles involved in incurring and allocating costs across numerous facilities.  Gadens Lawyers acted for the operator in the case.

That decision has brought the New South Wales position in line with the Queensland position to confirm that the impost of payroll tax that was included by the operator in its statement of proposed expenditure for the financial year ended 30 June 2009, could form part of the statement of proposed expenditure.
click here to view a copy of the decision.

The principle that is relevant to both residents and operators is that it confirms the Retirement Villages Act and Regulation is structured to ensure transparency and fairness to both in that the Act envisages a person may be the operator of more than one village and can apportion the expenditure between the villages as long as the method of calculation of apportionment is disclosed.

In the particular case, the Tribunal accepted that the obligation to pay payroll tax as a result of the corporate structure of the applicant to be an item that can be recurrent charge in respect of wages and salaries and part of the proposed expenditure.

Though the case dealt predominantly with payroll tax, it assists the industry to emphasise that the Act does work to confirm such costs can be passed on but in doing so, ensure transparency of information to residents as to the costs of living in the village.

 

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Two recognised in Queen’s Birthday honours

The RVA congratulates members Russell Halpern and Ray Fitzgerald who were each awarded the Order of Australia in the Queen’s Birthday honours list.

Mr Halpern, a life member of the RVA, received his award for service to the community through aged care facilities and programs.

Mr Fitzgerald received his honour for service to the community through aged accommodation and care facilities and programs. Both men are part of the St Ives Group in Western Australia.

 

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RVA people in profile

Aevum’s Sydney Sales and Marketing Manager Jill Fellowes

In this edition we meet Aevum’s Sydney Sales and Marketing Manager Jill Fellowes who is managing to produce outstanding results despite the economic climate. Aevum is listed on the Australian Stock Exchange and is the largest for-profit owner, operator and developer of retirement villages in NSW.

Q: How did you come to work in the retirement village industry?

I’d previously worked with a developer on a project that was targeted at retirees and thoroughly enjoyed working with that demographic.  I became aware of a position within the retirement sector and given that the industry was growing at a rapid rate and offering enormous opportunities I accepted the position.

Q: How do you talk to clients about the DMF?
If the DMF is not explained well, prospective residents, families and indeed solicitors may misunderstand its purpose so I spend a great deal of time discussing the financial aspects of purchasing in a village. It’s critical that prospective residents are comfortable with the DMF structure, the rationale behind it and the benefits to them. If the DMF is explained well it can become a competitive advantage.

Q: Has the current financial climate affected your sales?
Certain areas have seen a slowing in demand, however, in others we have experienced record sales on the back of the first home buyers grant and low interest rates enabling purchasers to sell their homes.  In these areas the lead times have been significantly reduced in many instances.

Q: What is it that most of your clients are looking for in a retirement village?
Downsizing is a difficult transition for many prospective residents to conceptualise, so a beautifully presented, well proportioned home they can be proud of is an essential starting point. Extra storage and garaging is a big plus.

Depending on age and health, villages with aged care facilities provide the level of care, comfort and security many prospects are looking for as they consider their changing needs and those of their partners.

Easy access to transport and medical facilities are highly desirable as are social activities that cater for diverse interests and the need for companionship.

Q: Do you find the decision to move into a village is usually a family decision or one left to the residents?
This is directly proportional to the level of care required.  Younger, fitter, healthier retirees typically make the first contact via telephone, website or in response to marketing communications for village events.  Many express the importance of making the decision for themselves so they don’t burden families and more importantly they want control over their future. Conversely as health deteriorates concerned family members are often the first to make contact with a village to determine its suitability.

Q: Have you heard people say that they wish they would have made the decision to move into a retirement village earlier?
Almost every day.  At recent information sessions run for prospective purchasers we asked our resident panels, “What is the ideal age to move into a village?” The common response was, “Don’t leave it too late because the older you become the more difficult the move and more importantly, village life is so enjoyable and fulfilling it’s a pity to leave it too late”. 

Q: What does your role involve on a day to day basis?
As Sydney Sales and Marketing Manager I am responsible for:

  • Developing and implementing marketing plans and materials
  • Marketing research
  • Liaising with advertising agencies
  • Sales training and development
  • Sales interviews
  • Design and co-ordination of refurbishments
  • Event management

Q: What has got you excited at the moment re the industry?
In Australia just under 5 percent of retirees live in retirement villages compared to 12 percent in the US so there is an enormous opportunity for growth given the imminent entry of baby boomers currently planning their retirement.

The challenge and excitement for marketers is to assist in the new product development process that will deliver retirement communities that satisfy their needs.  In addition we must re-evaluate the ways in which we communicate to this target market to capitalise on these opportunities.  

Q:  What do you enjoy doing (e.g. hobbies sport) that people might be surprised to find out about you?
I’m not sure there’s anything surprising here, but my family enjoys travelling enormously and having a thrill seeking teenage son, our holidays and leisure time usually involves fast paced activities and sports like skiing, white water rafting and sailing-these are high on the list!

 

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Village in focus

A village that offers residents the convenience of living close to the city with the serenity of a country atmosphere is what has attracted many residents to Arcadia Waters on the Canning River in South East Perth WA.

According to the village website www.arcadiawaters.com.au:

“Arcadia Waters is a new and innovative concept in over 55’s community living. Designed and built on a resort-styled theme, life at Arcadia Waters is like being on holiday every day of the year.

The first Arcadia Waters Resort on the Canning River in Maddington, just 30 minutes from the centre of Peth in Western Australia was completed in October 2005.

The combination of a wide choice of spacious homes surrounding luxurious and world-class resident facilities, Arcadia Waters provides everything you need to enjoy a healthy, active and secure lifestyle.”

Ann and Geoff Hornibrook- Village managers Ann and Geoff Hornibrook are finding their own pleasure adapting to their new work life at Arcadia Waters

n this edition of the News Monitor Village in Focus we meet Geoff & Ann Hornibrook Village Managers Arcadia Waters Maddington in Western Australia.

What were the circumstances that brought you into the retirement village industry and how long have you been working in it?
We both come from roles of senior Management, Geoff as a Bunnings’ store manager for 10 years, and Ann ran her own businesses for many years. Ann later entered into the administration world as PA/ office manager for quite a period. We agreed that, for us, a “sea change” was in order.

We are both very people’ oriented, and we could see that in this role we could contribute our combined skills, whilst achieving that change in our own lifestyle. We have been here for 16 weeks now, and we’ve loved every minute of it.

How do you divide tasks between yourselves, as a husband and wife team?
Dividing the tasks has been very simple. Ann manages the administration side of the Village, and Geoff the day to day running. We both deal with resident issues, and between us there is very little that cannot be resolved quickly, not that there are many issues as we are lucky enough to be involved in an amazing village.

 

Arcadia Waters is a new and innovative concept in over 55’s community living. Designed and built on a resort-styled theme

What do you feel are the most attractive features about the kind of lifestyle enjoyed at your village?
Arcadia Waters is extremely well set up, with lots of involvement of residents in all activities. The clubroom facilities are of an exceptionally high standard and the amenities are varied and easily facilitated.

We really enjoy the fact that we are now involved within a community where you not only know your neighbour but everyone else around you, so life is full of friendship and security. We find that it’s a wonderful way to live for residents and ourselves.

What have you learned from the residents at your village?
Having such a diverse contribution of personalities and life experiences within the community, this just enriches the tapestry of life at Arcadia Waters. You quickly learn life is for living and enjoying, so just do it.

 

The clubroom facilities are of a high standard and the amenities are varied and easily facilitated

How do you help new residents adjust to life at Arcadia Waters Maddington?
As new managers, we realise the need to meet and make new friends is the key to enjoying the many different activities available here.

Don’t forget, up until the latest new resident, we were the “new kids on the block”, so we understand this is the easiest way to integrate into the community. It’s really the combination of taking part in activities that you’re interested in and making friends along the way.
There’s just so much to take advantage of here at Arcadia Waters.

What have been some of your greatest challenges at Arcadia Waters Maddington?
I think we have been very fortunate in that the residents have done their utmost to welcome us, making our entry into the industry almost effortless. Being new to the lifestyle and industry has been our biggest challenge, but one that has been surmounted with their help.

This is not only our vocation, but also our lifestyle as well, as living on site gives us the added insight into the needs of the village and its residents.

 

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Welcome our newest members

The RVA is proud to welcome our newest members, however, that doesn’t mean we’re forgetting our existing members. Please contact our communications manager Chip Henriss chip@rva.com.au to submit your people in profile, new appointments or opinion piece.

Associate Member

Thomson Playford Cutlers
Solicitors
www.thomsonplayford.com.au

Thomson Playford Cutlers is a progressive, full service, commercial law firm with offices in Sydney, Adelaide and Melbourne. There are more than 45 Partners, 150 other lawyers and more than 350 staff. For more than 160 years, Thomson Playford Cutlers has built and maintained client relationships based on trust, respect, loyalty and a commitment to delivering the highest quality legal services.

Contact:
Lucinda Smith ‘Tel: 02 8248 5800 or 0408 811 208
Email: Lucinda.smith@thomsonplayfordcutlerd.com.au

 

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Upcoming Events

Further details and contact information can be found on our Events Calendar.

  • SA/NT Regional Members Meeting Tuesday 9 June 2009
  • NSW/ACT RVA Industry Issues In the Retirement Living Sector Thursday 11 June 2009
  •  WA The Older Person's Rights (Elder Abuse) by Advocare Tuesday 16 June 2009
  • NSW/ACT Canberra Managers Networking Meeting Friday 19 June 2009
  • NSW/ACT Sydney Managers Networking Meeting  Monday 28 June 2009
  • NSW/ACT Revesby Workers Club Retirement Village Exhibition Sunday and Monday 27-28 June 2009
  • WA Working with Challenging People and Counselling Skills Tuesday 30 June
  • QLD How to Prepare for Accreditation course Wednesday 29 July 2009
  • QLD Inaugural Regional Conference Thursday 30 July 2009
  • NSW/ACT Regional Conference Thursday and Friday 30-31 July 2009
  • VIC/TAS Regional Conference Friday 31 July 2009
  • WA Regional Conference Friday 7 August 2009
  • SA/NT Regional Members Meeting Tuesday 11 August 2009
  • QLD RVA Breakfast Networking Conference Tuesday 18 August 2009
  • NSW/ACT Sydney Managers Networking Meeting Wednesday 19 August 2009
  • VIC/TAS Accreditation Course “How to Prepare for Accreditation” Thursday 27 August 2009
  • VIC/TAS Melbourne Retirement Lifestyle Expo 11,12 and 13 September 2009
  • SA/NT Accreditation Course “How to Prepare for Accreditation” Thursday 24 September 2009
  • NSW/ACT Managers Networking Meeting  Thursday 24 September 2009
  • VIC/TAS Annual Regional Meeting & Election of Committee Wednesday 7 October 2009
  • VIC/TAS Member Villages Open Day Saturday and Sunday 10 and 11 October 2009
  • SA/NT Regional Members Meeting Tuesday 13 October 2009
  • WA Accreditation Course “How to Prepare for Accreditation” Thursday 23 October 2009
  • NSW/ACT Accreditation Course “How to Prepare for Accreditation” Thursday 29 October 2009
  • NSW/ACT Managers Networking Meeting  Friday 30 October 2009
  • SA/NT Regional Members Meeting Tuesday 10 November 2009
  • SA/NT Christmas Function Tuesday 8 December 2009
  • NSW/ACT Managers Networking Meeting Wednesday 9 December 2009

 

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For further information or to make comment on the above items, please email communications@rva.com.au

The RVA News Monitor is a weekly feature on the RVA website, and will provide updated stories on issues involving the retirement village industry.

The RVA welcomes story or issue ideas to be included in the News Monitor, or comments or opinions on stories featured.